EXPERIENCE
HIGHLIGHTS
DIGITAL
STRATEGY
& PLANNING
Proven track record for successful launching and marketing multiple DTC eCommerce brands.
DESIGN
& BRANDING
EXPERIENCE
Experience in graphic design and branding for print and online media.
SEO
COPY
WRITING
Advanced SEO knowledge and copy writing experience for event marketing.
ULTRA
ENDURANCE
ATHLETE
Active competitor in ultra distance trail running and gravel biking events.
SOCIAL
MEDIA
MARKETING
Instagram, Facebook and TikTok marketing experience for multiple brands.
TEXTILE
DESIGN
BACKGROUND
Bachlor of Science in Textile Design with 5 years work experience in menswear.
MY
BACKGROUND
Enthusiastic and results-driven marketing professional with experience in nearly all aspects of marketing. A proven leader in organizing and coordinating people and resources across an organization. Adept at building strong relationships with colleagues, partners and stakeholders while executing effective marketing strategies on multiple platforms.
Passionate about outdoor sports, sustainability and the environment. Active competitor in trail running races from half marathons to 300-mile ultras. Notable finishes in numerous regional, national and international trail running events, demonstrating a commitment to athletic excellence and an understanding of the athletic consumer whose passion is trail running.
Manic Athletic Trainer and co-host of The M-Lab Podcast with Graham 'Bush' Muir.
MORE ABOUT ME
KEY SKILLS & EXPERIENCE
• Market Knowledge: Ultra-runner with authentic category insight into consumer trends and brand positioning
• Specialty Retail Sales: 5+ years growing accounts in lifestyle, travel, and entertainment sectors
• Account Strategy & Growth: Built and executed business plans that expanded distribution and increased revenue
• Retail Math & Business Analytics: Margin optimization, inventory planning, markdown strategy, and sell-through analysis
• Relationship Builder: Building strong account foundations and long-term brand alliances
• Sales Presentations & Storytelling: Compelling presenter of product assortments and brand growth opportunities
• Soft Skills: Effective Communication, Team Collaboration, Problem-Solving, Detail-Oriented
• Event Activation & Community Engagement: Executed activations and promotions that drove trial and loyalty
• Certifications: Wilderness First Responder
COMMUNITY SERVICE
May 2021 - May 2023
Parks & Recreation Commissioner
City of Steamboat Springs
Appointed to the Parks & Recreation Commission in Steamboat Springs and served as a commissioner for two years. During that time, the primary focus of the commission was to gain feedback from the community regarding E-Bike usage and to establish protocols, restrictions and guidelines for their use on City regulated trails.
2019 - Present
Volunteer
Strings Music Festival
Assist with ushering, ticketing and guest services to ensure a seamless attendee experience. Act as an ambassador for the festival by providing friendly and professional interactions with attendees. Collaborate with a dedicated volunteer team to maintain the festival’s high standards of quality and community engagement.
May 2013 - May 2014
Mentor
Partners in Routt County
Provided one-on-one mentoring to an assigned mentee in Routt County, fostering positive relationships and serving as a role model to support their personal and academic development; developed and facilitated engaging activities tailored to their interests and goals to help promote growth, confidence and resilience.
CONTACT ME
PHONE
+1 (201) 920-5294
ADDRESS
455 12th Street
Steamboat Springs, CO 80487